Jersey Roots Dispensary

Advertisement design / 2025

I developed a print ad campaign for Jersey Roots Dispensary, a premium cannabis brand. The challenge? In New York and New Jersey, regulations forbid showing cannabis products or using specific industry terms, so I had to find inventive ways to convey the brand and capture attention without breaking the rules.

Flour

Since the word “flower” is restricted, I played with a pun, swapping it for “flour” and leaning into a playful baking theme as a clever, compliant euphemism.

Cookies

Embracing the brand’s playful side, I coined “Not Your Mama’s Cookie Recipe” to highlight their infused oils in a memorable way. Using a generic bottle with cookies in complied with regulations.